Google Sees Video Anti-Piracy Tools As Priority

Google Sees Video Anti-Piracy Tools As Priority

To head off a media industry backlash against YouTube, Google will implement anti-piracy measures to thwart unauthorized video sharing.

SAN FRANCISCO -- Google Inc., racing to head off a media industry backlash over its video Web site YouTube, will soon offer anti-piracy technologies to help all copyright holders thwart unauthorized video sharing, its chief executive said Wednesday.

"We are definitely committed to (offering copyright protection technologies)," Google Chief Executive Officer Eric Schmidt said in an interview. "It is one of the company's highest priorities," he said.

"We just reviewed that (issue) about an hour ago," Schmidt told Reuters when asked what Google was doing to make anti-piracy technologies widely available to video owners. "It is going to roll out very soon ... It is not far away."

YouTube, which Google acquired late last year, plans to introduce technology to help media companies identify pirated videos uploaded by users.
But, to date, the tools are only being offered as part of broader licensing talks, media industry insiders complain.

Schmidt declined to give a specific timeframe of weeks or months to cover all potential users, saying that any move would take time to cover all Google's services, including YouTube, and to be made available to all copyright holders wishing to use the anti-piracy technology.

"It is not some product you can just build and leave alone," Schmidt said. Protecting copyrighted material is likely to involve an endless cat-and-mouse game to keep pace with hackers bent on breaking such security tools.

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